Some towns in Brittany seem to have more than their fair share of ghost signs. One is Guingamp (see here); another is nearby Chatelaudren which I visited today. This one was perhaps my favourite:
Nearby was a sort of patchwork/palimpsest of ghost signs:
However, although not strictly a ghost sign, the most special - and famous - in the town is this one:
Le Petit Echo de la Mode was one of France's very first magazines aimed at family women, and enjoyed great success for many years. It was founded in 1880 by a Breton in Paris, Charles Huon de Penanster, with his wife Claire Le Roux and friend Emmanuel Ferré. Each weekly issue included a free sewing pattern, and from the 1920s was printed in the works at Chatelaudren. In 1950, it sold 1.5 million copies each week. Only in the late 1960s did the magazine begin to struggle, and the title finally disappeared in 1984. Today, the former printworks is a heritage centre - a reminder of the decades when this small, rural town was France's second centre of fashion.