This Nestlé sign in Bury St Edmunds is a close relative, albeit one in rather better shape, to the advert on New Cross Road (left). Both proudly declare that the milk is 'richest in cream'.
I nearly missed this one, as I was walking the opposite way down the street. However, I stopped for a beer in the Old Cannon, which brews its own right in the bar (and it's rather nice). As I looked out of the window, there the sign was - and I'm sure there's a moral in that story!