Often, ghost signs feature products we still use made by brands we've long forgotten such as Daren bread or Criterion matches. This particular piece of redundant advertising, by contrast, features a brand that's still around. It's even still outside its original business.
However, while a few years ago this film postbox was as convenient as it's colourful, there's an air of redundancy now. Alongside it are windows full of digital equipment, and not a box of 35mm in sight.