Monday 18 October 2010


Taunton Station hasn't been exempt from the strange rebranding of railway cafes, hence its 'Pumpkin' cafe sign. (The name is a mystery to me, since pumpkins are neither served within nor closely associated with trains.) However, above is a dignified 1930s mosaic which simply proclaims 'Refreshments'.


Minnie said...

The café sign, juxtaposed with the literal elegance of one from a previous era, really does exemplify all the tawdry, huckter-ish elements of 'branding'. Do we need it? Should we be spending Xmillions on it ...?!

CarolineLD said...

Very good questions; and I do find this particular bit of branding rather obscure!