Wednesday 12 March 2014

Ghost signs (108): patience

For a long time, I thought that this wall on New Cross road ought to have a ghost sign under the cream paint. At last, it has started to emerge. 

However, it may be a while longer before the wording can be properly deciphered. My best guess is 'Funerals, Cremations'; I hope that's not a morbid mistake!


Ralph Hancock said...

Here is a distant shot of the wall in April 1970, before it was overpainted:
It confirms that the first two lines are 'Funerals / Cremations', but sadly the third line is obscured.

I had been hoping to decipher it as the name of a branch of the undertakers W. Uden & Sons at 109 New Cross Road, a firm established in 1881, but your picture, which makes it look as if the third line is .EN..., with no room for UD, won't support this.

CarolineLD said...

Thank you - what a brilliant find!

The letters at the beginning are so faint, it does look as if there's an N but I can't see an E. I wonder if it's actually a W? That would be consistent with W Uden.

Ralph Hancock said...

Google Street View shows that this building is 141 New Cross Road at the corner of Billington Road, a stone's throw from W. Uden at 109. There's sign about Uden on the church railings near where 109 should be, a bit to the west on the same side of the road -- it seems that the place is not on the street front.

I forgot to give a proper link to the old photograph. It's here. It may be wishful thinking, but the third line here could be ..EN & SONS, which would fit in with your reading of a W on your own photograph.

Sam Roberts (Ghostsigns) said...

Great sleuthing. This will be the slow reveal, unless the owners decide to accelerate it, or perhaps halt it entirely with a repaint. It'll be interesting to see which way they swing...